Abby Z Designs

Abby Z Designs

Abby Z Designs

Order Up!

Good design is always on the menu.

I craft menus and brand experiences that are as easy to digest as they are to look at.

✦ I AM AVAILABLE ✦ FOR FREELANCE

My Works

Check out some awesome projects with creative ideas.

Good Morning Mama's Café

This beloved 1950s-inspired brunch spot in Broad Ripple, Indianapolis, needed a menu that better reflected its retro personality. By blending the diner aesthetic with playful hand-drawn watercolor illustrations, the redesigned menu created a stronger connection between the brand and its vibrant atmosphere.

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Good Morning Mama's Café

This beloved 1950s-inspired brunch spot in Broad Ripple, Indianapolis, needed a menu that better reflected its retro personality. By blending the diner aesthetic with playful hand-drawn watercolor illustrations, the redesigned menu created a stronger connection between the brand and its vibrant atmosphere.

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Good Morning Mama's Café

This beloved 1950s-inspired brunch spot in Broad Ripple, Indianapolis, needed a menu that better reflected its retro personality. By blending the diner aesthetic with playful hand-drawn watercolor illustrations, the redesigned menu created a stronger connection between the brand and its vibrant atmosphere.

View Project

Brew Bros Coffee Co.

Brew Bros is a craft coffee brand built on bold flavor and community. The challenge was to create a cohesive identity that worked seamlessly across packaging and digital platforms, resulting in a look that’s instantly recognizable and adaptable.

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Brew Bros Coffee Co.

Brew Bros is a craft coffee brand built on bold flavor and community. The challenge was to create a cohesive identity that worked seamlessly across packaging and digital platforms, resulting in a look that’s instantly recognizable and adaptable.

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Brew Bros Coffee Co.

Brew Bros is a craft coffee brand built on bold flavor and community. The challenge was to create a cohesive identity that worked seamlessly across packaging and digital platforms, resulting in a look that’s instantly recognizable and adaptable.

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RCI

RCI needed dynamic, engaging design solutions across events, marketing, and internal communications. As a Multimedia Designer, I had the chance to do just that—one project at a time.

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RCI

RCI needed dynamic, engaging design solutions across events, marketing, and internal communications. As a Multimedia Designer, I had the chance to do just that—one project at a time.

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RCI

RCI needed dynamic, engaging design solutions across events, marketing, and internal communications. As a Multimedia Designer, I had the chance to do just that—one project at a time.

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Circle City Strength

Powerlifting meets are more than competitions—they’re stories of strength, grit, and community. My role was to translate that energy into bold, eye-catching social media content that connected with athletes and fans alike.

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Circle City Strength

Powerlifting meets are more than competitions—they’re stories of strength, grit, and community. My role was to translate that energy into bold, eye-catching social media content that connected with athletes and fans alike.

View Project

Circle City Strength

Powerlifting meets are more than competitions—they’re stories of strength, grit, and community. My role was to translate that energy into bold, eye-catching social media content that connected with athletes and fans alike.

View Project

✦ 8+ YEARS OF ✦ WORK EXPERIENCE

About

More about me

I'm a designer who balances function with flavor.

Specializing in menu design, brand identity, and user-centered creative collateral, my work blends strategy and storytelling to help restaurants, breweries, and service-based businesses communicate clearly and connect meaningfully with their customers. I believe design should be equal parts practical and engaging—built to solve problems while sparking personality.

My experiences

With experience ranging from agency work to freelancing with local and national clients, I’ve crafted designs under fast-paced deadlines while keeping strategy at the forefront. From shaping brand identities to optimizing menus for clarity and sales, I bring both creative detail and functional clarity to every project.

JUNE 2025 - PRESENT

Freelance Designer at AgencyFifty3

Created high-volume social media graphics for multiple brands, keeping each identity consistent and engaging while meeting fast turnaround deadlines.

JUNE 2025 - PRESENT

Freelance Designer at AgencyFifty3

Created high-volume social media graphics for multiple brands, keeping each identity consistent and engaging while meeting fast turnaround deadlines.

JUNE 2025 - PRESENT

Freelance Designer at AgencyFifty3

Created high-volume social media graphics for multiple brands, keeping each identity consistent and engaging while meeting fast turnaround deadlines.

AUG 2024 - PRESENT

Freelance Designer at PatientPoint

Designed digital signage for healthcare facilities, producing fast-turn graphics across varied brand systems with accuracy, clarity, and compliance at the forefront.

AUG 2024 - PRESENT

Freelance Designer at PatientPoint

Designed digital signage for healthcare facilities, producing fast-turn graphics across varied brand systems with accuracy, clarity, and compliance at the forefront.

AUG 2024 - PRESENT

Freelance Designer at PatientPoint

Designed digital signage for healthcare facilities, producing fast-turn graphics across varied brand systems with accuracy, clarity, and compliance at the forefront.

AUG 2023 - JULY 2024

Multimedia Designer at RCI

Managed a wide range of marketing and event materials, from motion graphics to campaigns, ensuring consistent branding across platforms.

AUG 2023 - JULY 2024

Multimedia Designer at RCI

Managed a wide range of marketing and event materials, from motion graphics to campaigns, ensuring consistent branding across platforms.

AUG 2023 - JULY 2024

Multimedia Designer at RCI

Managed a wide range of marketing and event materials, from motion graphics to campaigns, ensuring consistent branding across platforms.

MAR 2022 - PRESENT

Freelance Designer at Shepard Strength

Developed cohesive event and marketing visuals, including apparel and digital content, to boost engagement. Led the full rebrand of Circle City Strength, unifying its identity across print, digital, and merchandise.

MAR 2022 - PRESENT

Freelance Designer at Shepard Strength

Developed cohesive event and marketing visuals, including apparel and digital content, to boost engagement. Led the full rebrand of Circle City Strength, unifying its identity across print, digital, and merchandise.

MAR 2022 - PRESENT

Freelance Designer at Shepard Strength

Developed cohesive event and marketing visuals, including apparel and digital content, to boost engagement. Led the full rebrand of Circle City Strength, unifying its identity across print, digital, and merchandise.

My Services

The secret sauce is strategy. Check out the services I offer.

Menu Design & Strategy

Menus built to guide guests with ease and boost your best-sellers.

Menu Design & Strategy

Menus built to guide guests with ease and boost your best-sellers.

Menu Design & Strategy

Menus built to guide guests with ease and boost your best-sellers.

Brand Identity

Refresh your look so every menu feels unmistakably yours.

Brand Identity

Refresh your look so every menu feels unmistakably yours.

Brand Identity

Refresh your look so every menu feels unmistakably yours.

User-Centered Design

Design that works for customers and staff. Less confusion, smoother service.

User-Centered Design

Design that works for customers and staff. Less confusion, smoother service.

User-Centered Design

Design that works for customers and staff. Less confusion, smoother service.

Creative Collateral

From takeout to signage, I craft cohesive pieces that keep your brand consistent.

Creative Collateral

From takeout to signage, I craft cohesive pieces that keep your brand consistent.

Creative Collateral

From takeout to signage, I craft cohesive pieces that keep your brand consistent.

Contact

Got a project in mind? Let's get in touch.